Get Your Business Noticed with Promotional Products

Business owners have countless jobs to do throughout a given day, but the two most important jobs are to remind current and past customers about their business and get their name out there in front of potential customers. Staying relevant in the minds of your customers is more important than ever these days, especially since the introduction of social media advertising. Competitors are all over the place, and if they are able to get the attention of your ideal client before you do, you’re out of luck. As such, distributing promotional products is just one way to get your business noticed, providing you make the product useful. For example, a desk calendar might have been useful and relevant 30 years ago, but with digital calendars more in use now than ever before, many customers will end up throwing them right in the trash. The key is to consider who your ideal clients are and think of things they might find useful. For some guidance, here are some of the most relevant promotional products businesses have used with much success.

Writing Instruments

Sure, we’re on our smartphones and tablets more than ever, typing away with our heads down. But pens and pencils aren’t going away any time soon. Whenever someone asks, “Do you have a pen?” that’s your chance to get your name out there. Think of how many hands those promotional pens will pass through and how many people will see the name of your business. In fact, one of the first things people do when being handed a pen is to pick it up, click it, and look to see if it says anything. Don’t skimp on just any pen either. The pens that are most used are the pens that are fun to write with. Everyone has their favorites when it comes to these writing utensils. Make sure yours is the one that they use most (and is the one at most risk of getting snatched up by someone else).

Drinkware

Just like pens, everyone has their favorites when it comes to drinkware. A favorite coffee mug. A favorite glass. A favorite water bottle. Make sure yours isn’t pushed to the back of the cabinet by ensuring that your custom logo mugs or other drinkware stand out from the rest. The ones you choose to put your name and logo on should be functional and also look good. If it is a commuter mug you’re targeting, make sure it fits into the average car’s cupholder. If it is a water bottle, make sure it is leakproof and keeps water cold. Regardless of what drinkware you choose, make sure your logo stays on instead of fading. You don’t want a nameless mug out there taking credit for your hard work.

Free Samples

Everyone loves something for free. If your company creates products that you can easily put into sample sizes, it’s a great way to get your name out there, especially if they end up loving your product. If you don’t create something tangible, you can consider partnering with a local retailer who does create something that you can put your name on. For example, if there is a chocolate shop that people in the neighborhood adore, you can consider partnering with them for a networking event and hand out samples of their chocolates with wrappers that have both your name and their name on it. Not only will you get your name out there, but you will also benefit from getting endorsed by a name that people know and trust.

Bags

Promotional bags are probably more relevant today than before, considering how retailers are straying from plastic bags for environmental reasons. While any type of bag can be a great promotional item, tote bags are ideal for this reason, as long as they are sturdy and look nice enough for people to want to use them. As with any other promo item, make sure your logo and business name are prominent and visible on the bag.

There are more promotional items out there, most of which you can put your name on. But bags, samples, drinkware, and pens are the promotional products people love the most these days. If you really want to get your business noticed, be sure to use high-quality promotional products. Don’t settle for something that may be saving you money upfront, as it likely will not give you much return on investment. Instead, put your company’s name on a product that will represent you and the standards of quality you abide by.