The Advantages of Giving Your Customers Promo Products
No matter how small or large your business might be — whether you operate a local mom-and-pop shop in town or a multi-million dollar corporation — there is at least one thing both types of businesses have in common: Your business cannot survive without effective marketing. Creating a strong marketing campaign requires you to consider all angles, including what sort of message you want to send, what brand image you are trying to build, who you are trying to reach, and what methods you will use both online and offline. Though it is indisputable that the majority of businesses today must incorporate some sort of online presence into their marketing strategy, offline methods should not be overlooked just because we live in the digital age. Let’s take a look at one key marketing tactic that has benefits in both online and offline marketing: giving promotional products to customers.
Everyone Loves Getting a Gift
Why should you start including promo product giveaways in your marketing strategy? Just the fact that customers love receiving gifts should be reason enough. Marketing isn’t just about advertising; it’s about fostering genuine relationships with your customers. Giving them gifts is one excellent way to do that! By giving them a gift, you are carving out space in their mind for them to remember you and your business. This will increase customer retention and loyalty and have them returning to your place of business over and over again instead of turning to your competitors. Customers will remember that warm, happy feeling and smile you put on their faces simply because you took the initiative to go above and beyond. Giving a gift is a great way to show customers how much you appreciate their business.
Improve Brand Visibility
Giving promo products to customers is one smart way to boost brand visibility. With your company name and logo on the products — whether they are t-shirts, logo pens, customs mugs, hats, or anything else — your customers will essentially act as walking advertisements for your business. Promo products are mobile. They’ll likely end up in someone’s home, in someone’s purse, or on someone’s head, allowing your brand to garner more exposure. When you are building your brand, you want to create a ubiquitous presence and increase greater brand recognition. That means you have to get your brand image out there on every platform possible: social media sites, a website, your storefront or office headquarters, and yes, on promo products, too.
It’s a Cost-Effective Marketing Tactic
There are certain marketing strategies that will cost a business thousands or even hundreds of thousands of dollars. But investing in promo products can be done for as little as $100. One amazing advantage of promo products is that customers who receive them are likely to pass along the product to someone else when they no longer need it. On the surface, that may sound like a bad thing. Maybe you're thinking, “I’m going to give a customer a product and they are just going to give it to someone else.” But really, if that’s the case, it will work out in your favor because it means you are getting even more brand visibility. A $100 investment could turn into countless new customers and at the very least, greater exposure for your brand.
Promo Products Can Set You Apart From Your Competition
You can use promo products to send a distinct message and set yourself apart from your competition. Come up with a custom design and some playful, funny tagline that is in line with your business message, but will also be something your customers get a kick out of. Sure, lots of businesses out there already use promo products, but you can be a cut above by investing in higher quality, unique products. Consider working with a graphic designer or copywriter to help you work on a custom design that will appeal to your customers and authentically represent your brand. It’s also a good idea to make sure all of your promo products have a uniform image, especially if you are going to have several different types of products like company logo cups, notepads, and totes.
Promo products offer unique advantages that other marketing tools simply do not. They are often a far more economical way to get the word out about your business. Once you take the plunge and decide to use promotional products as a way to connect with your current customers and potential customers, you’ll find even more ways that these branded items will improve your marketing, branding, and overall sales potential.