Best Promotional Products to use in 2020

People love to be gifted with functional, aesthetically pleasing items of value. It’s not enough to simply give away promo products for the sake of advertising your business. If you want to leave a lasting impression, you need to use items that people will appreciate. Here are some of the best promotional products to use ihat will benefit both your business and the people receiving them.

Coffee Mugs

With so many hardcore fans of drinking coffee, tea, or some other form of hot liquid, a promotional mug will almost always be a useful tool, and thus an appreciated and valuable promotional gift. However, a coffee mug is too general. There are so many options to choose from, like travel tumblers and stoneware coffee mugs that come in different sizes, designs, and materials. Do a little research and pinpoint what sorts of coffee mug styles best suit your company and its brand image.

Both portable coffee mugs and regular coffee mugs designed to be used in the home or office spaces would be useful choices for your customers. With either of these styles, you can customize the look of the drinkware with your business name and logo. If you have a more outdoorsy target audience consisting of people who love to hike or camp, you could make your promotional drinkware items special by investing in stainless camper mugs that come with a lid and can be taken anywhere. Finally, drinkware items for hot beverages can be used in circumstances including promotional giveaway contests, new business openings, conventions, trade shows, and any other situation where you could leverage the power of promotional products.

Writing Instruments

Even in the digital age when people do most of their writing on their smartphones, computers, and tablets, pens and other writing instruments have their place. Whether it’s to jot down a quick note or sign a document, a pen can come in handy. People will always appreciate a free pen, especially when it is of higher quality and has elegant features. Using pens as promotional products works in your favor as a business because they are more cost-effective than other types of promo products — plus you can buy them in bulk. When you have a large supply of pens, you can hand them out anywhere you go: conferences, client meetings, networking events, trade shows, and the like. In a sense, logo pens can be your calling card. Instead of simply handing a new contact your business card, you can hand them your business information on something as useful as a pen.

Custom T-Shirts

Few people will turn down a custom T-shirt — after all, it’s free apparel! And if you’re giving away custom T-shirts to loyal customers who have been frequenting a place of business for years, that article of clothing will be even more meaningful to them. It shows them not only that you appreciate their business, but also that you want to include them in your brand and company community. Although businesses using T-shirts to advertise and promote their brand is nothing new, this practice isn’t going away in 2020 or any time soon. There are so many ways to use T-shirts as promotional products. If you run an online store, you can throw in a custom T-shirt whenever customers spend a certain amount of money on your products. Or you can give the shirts away at events you host or participate in as a vendor. It's a great promotional gift idea and a way to get even more exposure for your business, as the people receiving the shirts will likely wear them many times in places where even more people will see your business name.

Totes and Bags

The great thing about bags is that the variety is limitless and people will always need them. And in 2020, when people are becoming more conscious of the way they use disposable products such as paper and plastic, they are turning to canvas totes and other alternatives for their groceries. Why not make the effort easier for them by giving away big, roomy totes as custom logo promotional bags? They are also fabulous because they serve a variety of purposes, whether as a beach bag, travel bag, or bags to store items for kids. And like other products, you can create a custom design on the bags to promote your business name and logo.

When it comes to finding the best promotional products for your business, take the time to evaluate your objectives for using those products. What results would you like to see from promoting your brand? After that, you can tailor the promo products in a way that best serves your marketing strategy.