Best Promotional Products for Gift Giving

From a branding perspective, promotional products play a vital role in helping you reach as many people as possible. In an ever-competitive climate, it’s simply a smart marketing technique. Whether you give them away to clients, provide them for sponsorship opportunities, or hold a contest for them, there are dozens of creative ways in which you can drum up interest while calling attention to your brand.

But did you know that they also make incredible gifts? You may give them to your employees as part of onboarding swag bags, pass them out at promotional events and trade shows, or hand them to a prospective client at the end of a productive meeting. Here are five of the best ones to give away.

Logo Shirts

If you spend time with your staff, then you may all gather together for a few rounds of golf or drinks on occasion. Whatever the environment where you all gather together to talk shop, relax, and unwind, there’s no better occasion to give a logo golf shirt as a gift.

It's a thoughtful gesture, largely because you can select a shirt that is both stylish and comfortable. There are styles available for both men and women, and you can choose from a wide range of colors and even light patterns, such as subtle stripes. When you add your logo to the shirt, you’re providing your employees with a great opportunity to get out there and promote the company. They can wear their shirts to business events within the community and garner some newfound attention for your brand.

Drinkware

Whether it’s a logo water bottle or a coffee mug, a piece of drinkware is always a sensible gift to give. There are a few reasons for this. The first and most compelling is that it’s an item that people will actually use. It’s unlikely that it will sit in the corner gathering dust, especially when the product is well made with quality materials.

The second is, of course, the fact that your company’s logo will be prominently displayed on the product. That can add up to subtle marketing points for you, especially if the person who receives it positions it in a place where it’s likely to be seen. People often travel with their water bottles, for example. Coffee mugs are generally used at home and at work, but regardless of the type of reach they deliver, you can feel good knowing that your gift was well received.

Briefcase

What type of corporate gift do you give the high performer on the team who consistently meets goals, exceeds expectations, and steps up to the plate every single time? It’s worth giving them something that’s a step beyond the customary office gear, like a rugged briefcase or a backpack monogrammed with their initials or your company’s logo.

A sturdy bag like this is a thoughtful gift because it’s so useful to anyone who receives it. There are compartments for laptops and tablets, pockets for smaller items, and plenty of space to hold all of the essentials. There’s nothing like a sturdy new bag to support everything that they need!

Cooler

A logo cooler can make a surprisingly practical gift, too. They’re available in a wide range of sizes, and they’re all equipped with features like adjustable shoulder straps and handles for convenience.

If you’re gifting cooler bags to your entire team, then you might choose to surprise them with something smaller so that you can fit within your financial constraints. With insulated interiors and secure zip closures, they’re something that everyone can use! Larger bags have exterior bottle holders, spacious interiors, and zippered pockets.

Office Supplies

For prospective clients and companies that you’re interested in allying yourself with on a professional level, you need to develop strategies that set you apart from the competition. Giving the gift of office supplies can be surprisingly effective because you’re essentially giving the recipient something that they’ll use every day — and something that allows them to remember you.

If you’re trying to woo a tech company, for example, you might consider giving a USB stick branded with your logo. Logo pens and notepads are always sensible choices that people in any industry can use.

Choosing the Right Products

Promotional products have an added advantage because they help you send a very specific message that shines the spotlight on your brand. When you aren’t sure precisely what to give, always consider the recipient and how you can make a precise connection to what they do. Ultimately, giving any type of gift is a thoughtful gesture.