This is Why Corporate Gifting Matters

Whether you are a brand new startup or your company has existed for half a century or more, chances are that you’re familiar with corporate gifting. But what is the essence of corporate gifting? Why do we talk about it? Why do we do it? Why is it important? In today’s post, we’re uncovering a few reasons why corporate gifts matter, and the positive effect they have on your business and the people around you.

Your Corporate Gifting is a Part of Your Brand Identity

At its most superficial level, corporate gifting should be considered a fundamental component of your marketing strategy. Corporate gifting to prospective customers is a kind gesture with a high return-on-investment. It should be factored into your advertising expenses and used as a way to build a stronger, more ubiquitous brand identity.

For example, if you are at a corporate event such as a tradeshow, you are most definitely going to want to have a decent supply of corporate gifts on hand. By having free promotional bags, custom company notebooks, or custom company mugs featuring your company name and logo, you are getting your brand out there and literally into the hands of potential future customers. But choose wisely. Consider what your company is and what it stands for because those corporate gifts will be a symbol and extension of your company.

It Shows How Much You Value Your Colleagues, Clients, Employees, and Others

For centuries, people have understood that one of the simplest ways to show people you value them is by giving them a gift. When you run a company, there are a lot of people to appreciate: customers, business partners, employees, and so on. Show them you recognize their worth and their value to your company by giving them a gift.

Even the littlest things can go a long way. However, to truly show your genuine appreciation for someone involved in your company, it’s important to pick a gift they can value. For example, a custom mug is great for people who enjoy coffee first thing in the morning. You even could congratulate someone who just got a promotion by gifting a logo pen and custom notebook so as they take notes at their next meeting they are reminded of their achievement.

Gifts Improve Company Culture

Corporate gifting isn’t just about showing your clients how much you appreciate them. It’s also the kind of thing that should be exercised internally. After all, if the morale and company culture of your business are failing, it will affect every other part of your business—namely your sales, your brand, and your relationships with current and future clients.

Invest in gifts for employees during the holiday season, when they do something exceptional, or for any other reason as a simple and effective way to improve company culture. And maintaining strong company culture is an inherently necessary part of running a flourishing, productive business with happy, fulfilled employees.

It Encourages Customer and Employee Participation

Depending on the type of business you operate, you may run promotional giveaways or contests that encourage customers to get involved. What’s their motivation? The chance to win something of real value.

With an activity like this, you are going to want to offer a high-quality, high-value gift—something the winner will be able to use for years. When you are showcasing a big gift giveaway, more customers will be attracted to the promotion and interested in a chance at winning the item. A great gift idea would be outdoor furniture, like an Adirondack chair or a dining room set. Additionally, you can run some sort of contest within your company so your own employees have a chance at a free gift. This will boost company morale because everyone likes a friendly, competitive game, and it will get all of your employees involved in a group activity. If you really want to improve company culture, after one of your employees wins the big prize, gift the rest of your employees with a small corporate gift like a custom hat or a beach towel.

The Tax Break is a Nice Bonus

And finally, that’s not enough of an incentive to give this year, the tax break may have you singing a different tune. The ability to write off the expense of corporate gifts is a nice bonus so your company isn’t just benefiting culturally, but also financially.