Top 5 Tips for Promoting Corporate Gifts

Now that you are fully stocked with excellent promotional gifts like branded phone chargers, tumblers, tote bags, and pens, you need a strategy for distributing them. There are many instances in which you can strategically give these gifts to boost your organization’s brand awareness. Those who receive your corporate gifts will be reminded of your business every time they use your promotional item, so when they need your service, they know who to call. Deepen your relationships with others by giving out these thoughtful and useful corporate gifts. Here are the top five tips for promoting these items.

1. Keep Your Office Fully Stocked

Whether you are a big or small business, there is likely to be some type of reception area in your office where visitors enter. Keep a compartment in this area filled with small branded gifts like logo pens, notepads, earbuds, or storage pouches to give to anyone who comes to visit. Order items that can be used by anyone, whether it is the package delivery person, friends of a colleague, or business partners coming for an afternoon meeting. These small items can be ordered in bulk and take up little space at the office, so they are easy to store and retrieve at a moment’s notice. Your logo will be constantly alive and on the move!

2. Come to Conferences Prepared to Give

Conference time presents many opportunities to meet new people. Prepare small goodie promotional bags for new contacts. This is an especially good strategy if you can set up a pop-up table and pass out trinkets to individuals as they stop by your station. When you attend big events, you will run into many new people. Keep in mind that they will also be meeting many other businesses throughout the event, and it will be easy to forget your name without something tangible to refer to. That’s why something as small as a pen that they take out for notes during a conference session can be a critical item to distribute. This item will remind them of you and make you stand out from the others.

3. Attend Community Events

Go beyond corporate events to get the highest reach. Community events like street festivals and job fairs are excellent ways to connect with your locale and generate more interest in your brand. Check for upcoming events that are looking for sponsors or allow for businesses to buy a spot to pop up a display. By getting involved in your community, you can set up shop at a place where hundreds of locals will be passing by. Have fun promotional giveaways ready like notepads, pens, tumblers, golf balls, and other useful items. You never know who you’re going to meet at these events, so come prepared with some great branded items! Amp up the fun by organizing a raffle for big-ticket items like a strolling tote cooler or travel duffel bag. These types of games keep people interested and can bring them back to your station or table to learn more about your organization.

4. Make Your Gifts Extra Festive

If you are celebrating a birthday or giving someone a holiday gift, then spice things up with some special add-ons. A stoneware mug pairs perfectly with a bag of coffee beans and teaspoons, while a set of golf balls look more complete with a matching golf towel and lunch tote. Think about the kind of accompanying items that would enhance the value of the central gift. For example, a weekend duffel bag is excellent on its own, but it is even more thoughtful when you throw in a convenient set of airport-approved toiletries. An embroidered bag can be stuffed with some eco-friendly products like reusable microfiber cleaning cloths or silicone Tupperware lids. Consider your recipient’s values and personal tastes, and you can make an endless combination of considerate and useful corporate gifts.

5. Presentation Matters

Final details are important before giving your gift away. Explore gift wrapping methods that will bring out the best presentation. For many loose items, a basket wrapped with cellophane and a bow is a classic solution. Gift boxes tied with ribbons are also fast and attractive gift wrapping methods. Whatever you decide to do, be sure to make the gift look welcoming so it will be a treat to open.

Follow these tips for promoting corporate gifts, and you’ll expand your reach among your business friends and new contacts.