5 Reasons You Need Branded Products for Your Company

Have you ever wondered why some companies invest in branded products and others don’t? Why do they go through the extra expense of buying custom apparel and promotional products when it’s easy to just buy plain office supplies and clothing? The answer is that many organizations see the benefits of handing out company-branded items to network effectively.

They also equip their employees with custom business workwear to benefit their company by boosting company morale and staff retention. The initial cost of investing in these items can seem steep, but the overwhelmingly positive effects compel business leaders to continue to invest. Here are the top 5 reasons to create branded products for your company.

1. They Make Your Brand More Recognizable

Branded products get your company's name and logo in the sight of many people during the day. Items like pens and notepads are used frequently, and many have a lifespan of at least a year or two. After receiving a branded item, the recipient has a constant reminder of your company image and is more likely to recognize your name and logo than if he or she just saw an ad in the street for a few seconds.

Also, when you dress your employees in custom business branded clothing, you differentiate your brand from other competitors. Stand out as a cohesive unit at conferences, public events, and more. Whether it is a custom hat, custom work polo shirt, or jacket, having them wear good-looking items at corporate events will make your brand more recognizable and set you apart as a professional force.

2. They Boost Employee Morale

Owning custom apparel and promotional items helps your employees feel like they belong to your company. Dressing in logo clothing can give your staff more of a team feel. Even giving everyone the same custom company hats can make your employees feel like they are part of the same group.

Your employees are your most valued commodity and it’s important to give them gifts like these to show them their presence matters in your company. Branded merchandise like custom drinkware and polo shirts are highly useful items that your staff can use daily. As they take a sip of tea or get dressed for a corporate event, they are reminded of your generous gifts.

3. Your Marketing Game Goes Up — With a Lower Upfront Cost

Distributing promotional products is part of a cost-effective marketing strategy. While big companies can buy minute-long ads on television, smaller enterprises benefit from using affordable promotional methods. According to a study from the PPAI (Promotional Products Association International), 89% of consumers can remember the name of an advertiser two years after receiving a promotional item. Around 80% of consumers have between 1 to 10 promotional products, and 63% of recipients give away promotional items to other individuals. This high recall rate and the chance of passing on items to others support the fact that these pens, notepads, and mugs are effective marketing tools that don’t cost much compared to other methods.

4. You Gain Brand Exposure at Events

Do you have a conference, trade show, or street festival on your agenda? Then handing out promotional items like logo pens to new contacts is a cost-effective form of advertisement. This little pen can infiltrate any place during and after an event. While an expensive ad on the radio can be over in less than a minute, a pen that costs less than a dollar can gain many times that amount of time of exposure. These free items also make a positive impact on recipients because they demonstrate your generosity and effort to connect. During corporate events, sipping out of a branded mug or writing on a branded notebook can keep your name top of mind for anyone using these items.

5. You Gain Employee Retention and Loyalty

Branded items aren’t just for reaching new clients and customers; they can also generate loyalty from within. When the average cost to hire a new employee is around $4,129, you keep more money in your pocket by retaining the same staff. Gifting your employees with company swag items like branded hats, jackets, polos, and golf gifts showers your staff with love and appreciation. The continual giving of high-quality gifts also nurtures a long-term relationship that increases the chance of the person sticking around. Keep great talent by showing your employees that they are truly valued and are assets to your company.

These 5 reasons are more than enough for you to get on board with finding the best promotional items for your organization.