The Perks of Wearing Promotional Items at Conferences

If you've ever traveled to a professional conference, you know that they can be simultaneously exciting and nerve-wracking events. And if you've never been before, you might be a ball of nerves, particularly if you're representing your company and committed to showing it in the best possible light. One way to do that without fail is to adorn yourself in promotional items that celebrate everything that your company has to offer. Here's why it's such a good idea.

Introduce People to Your Brand

You can't attend a conference without at least some company swag in tow. Normally, business owners stash those materials into their logo company work bags to give away to passersby or anyone who expresses interest. But wearing them yourself changes the story entirely. This is an effective marketing tactic that can draw interest in a significant way.

Of course, wearing head-to-toe gear might be considered a little bit over the top, so it's best not to delve so deep into the idea that you look like you're wearing a costume. Keep it simple by throwing a baseball cap on your head. Have your elevator pitch ready so you're ready to launch whenever someone walks up to you and wants to know all about what you do. Remember, this is the best possible time to put a little bit of extra shine on your company! Why not do it in the most positive manner possible?

Spark a Few Conversations

People are often intrigued by the possibility of free things. While you don't want to give away absolutely everything — those promotional materials are part of your budget, after all — it's perfectly safe to part ways with a few so that you can begin cementing bonds with people you meet and developing the types of professional connections you want.

Make it visible if you hope to start a few conversations. Slip into your most eye-catching T-shirt boasting your company logo, for example. Again, be ready with that speech, and don't hesitate to reveal something fun and exciting about your company. You want to really engage and connect with the person, and you can only do that when you develop an effective hook. This is also a good time to throw something their way, like embroidered company hats or a pen emblazoned with your brand's logo.

Sell What You Have to Offer

How are people at a conference going to know what your brand is all about unless you sell it to them? This doesn't mean that you have to behave like a walking saleswoman, of course — you never want to come off as overly pushy. Speak with authority and kindness, and you'll always feel on top of things.

Remember that what you wear can have a big impact on how people respond to your efforts. You can always layer that logo T-shirt over your custom business dress or formal shirt if you want to make a statement.

Reach an Entirely New Audience

Perhaps one of the most valuable advantages of attending a conference is that it gives you a genuine opportunity to connect with other like-minded professionals. In addition to colleagues and fellow business owners, however, some attendees have no idea about your brand or service. Promotional items help contribute to your marketing efforts and can be an eye-catching draw for a passerby. Wearing your own gear helps you sell your brand in a more authentic way. Your goal should be to generate enthusiasm and drive sales, and it's much easier to do that when you actually believe in yourself and your company.

It's also important to make it clear that you're not just wearing the gear — you're also giving it away! Don't confuse attendees by hiding the items towards the back of your display table or without any clear signage. They should understand that the items are either free or that you're planning a giveaway in a little while. Just be sure to organize everything properly. If you're giving away free promotional pens, for example, place them in a clear glass container or some other type of holder with a sign next to it saying “take one.” It's simple, straightforward, and it will compel people to come and talk to you about your brand.

Wear That Gear

Think of wearing your gear as an extra step in pushing your brand and building your business. There's nothing like meeting someone face to face and selling what you believe. When you wear your own promotional items, you're showing that you're the face of your business and you want to connect with people and talk to them about what you have to offer.