Our Picks for the Perfect Summer Conference Swag

If you’ve been tasked with creating a swag bag to hand out at the next conference, you might be wondering what you can put in that bag to make your business stand out from the rest and enhance your brand’s visibility. After all, you want the promotional products you put in your swag bag to be used by the recipient as much as possible. Summer is a great time to create a swag bag because people are out and about more instead of hunkering down indoors, hiding from the cold like they do in winter. That means they’re out at picnics, concerts, and other social events, and you want them to be wearing or using something that has your company’s name on it while they’re attending activities. As such, here are our recommendations on what to consider including for the perfect summer conference swag bag.

Start With the Bag

You might be so worried about what to put inside the bag that you fail to think about the bag itself until the last minute. The bag itself can be the best part of the swag bag. Whether tote bags, beach bags, backpacks or drawstring, they are all highly effective promotional items. Unlike clothing, if the bag is in a color they don’t typically care for, people will still use it as long as it is practical. For that reason, you may want to put a little more consideration into choosing a bag that can be used often.

Golf Accessories

Golf has long been the sport associated with networking and bonding among businesspeople. If you’re invited for a round of golf by an organization’s top decision-makers, you’re in a good spot. Even if you’re not the one golfing, you can make sure someone out there can use the customized company golf balls from your company’s summer swag bag. Getting your name out there among your ideal client base is a great way to promote your brand. If your ideal client isn’t the golfing type, consider any other type of sporting accessories you can get your name on. Disc golf, for example, is a trending sport among millennials, and getting your name on a frisbee-like disc is just as easy as getting it on a golf ball.

T-Shirts

T-shirts are very popular promotional items. They’re lightweight and people will use them as long as they fit, even if it is just as pajamas. The key to picking a shirt people will wear in public is to make it look attractive and ensuring it is comfortable. That means choosing a color or pattern that most people are likely to enjoy wearing. The fabric should be lightweight yet comfortable. You may even want to choose an athletic-type shirt that people will be inclined to wear to the gym. In that case, it should be moisture-wicking and stretchy enough to fit a variety of body types.

Water Bottles

The summer temperatures welcome water bottles, and no summer swag bag is complete without one. Make sure that your logo water bottle is set apart from the rest by choosing one that looks good, is easy to clean, and is lightweight. Remember, you want people to take it with them when they go to the tennis court, to the gym, to their kids’ baseball games, etc. The more they use it and the more places they take it, the more free advertising you receive for your brand.

Headwear

Custom company caps and visors are great, but just like water bottles, they’re only great if people are using them. Consider a neutral color the average person would be happy to wear. Your logo should be visible but not so big that it looks obnoxious and prevents people from wanting to wear it. It should also be easily adjustable to fit the heads of men and women alike. The better it’s made, the more likely people will wear it. And the nice thing about hats in swag bags is they are lightweight, so they won’t weigh the bag down as people are carrying it.

Of course, there are other things you may want to consider that may be useful for the person receiving your swag bag, like sunblock and lip balm branded with your company’s name or logo. However, while those items are useful, they will be discarded when they’re finished, so you ideally want items with more staying power. If you stick to the items mentioned here, then you’ll have the perfect summer swag bag for your conference.