What You Need to Make the Best Poolside Swag Bag

Did you know if a company gives out a promotional product for free, 85% of people will remember the name of the company that gave it to them? People love getting things for free, which is great for businesses that are always seeking ways to make their brand more recognizable. And what’s better than receiving a single promotional item? How about a bag of promotional items! Otherwise known as swag bags, they’re often handed out at industry gatherings and networking events. They’re even handed out at the major entertainment award ceremonies with items totaling thousands of dollars. However, there’s no need to break the bank when creating the perfect swag bag for your business. Just make the promotional items you choose fun, relevant, and memorable. This summer, whether you’re hosting a poolside event or just want to help your prospects embrace the essence of summer, here is a list of everything you need to make the perfect poolside swag bag.

Beach Towels

When you think of poolside swag bags, some of the first things you might think of are custom promotional towels. Even after the party, people are likely to use them throughout the summer, laying them on beaches and lounge chairs and displaying your brand’s name and logo. Just make sure the towel isn’t so big that it weighs down the swag bag or takes up too much room. Make sure it is good quality so that people are inclined to use it for summers to come.

Smartphone Accessories

What’s one thing that people always have on them besides their keys? Their smartphone. An accessory that people can use with their smartphone — and that has your brand’s name on it — will be something they see several times throughout the day. In fact, the average person checks their phone 80 times a day, according to research. That’s a lot of brand visibility! Consider something they can attach to the back of their smartphone, like an adhesive wallet with slots for ID and credit cards. Portable chargers are great, too.

Water Bottles

Water bottles are one of the most convenient things you can hand out in the summer or any time of year for that matter. In fact, kids are often asked to take water bottles to school these days. While kids may not be your intended market, their parents, teachers, and coaches might be. The trick to encourage people to use the water bottle featuring your brand is to make sure they enjoy using it. For that matter, make sure your logo water bottle is leakproof, sturdy, and easy to clean.

Something Wearable

Branded hats and custom company visors are great for blocking out the sun in the summertime. Plus, if they’re adjustable, they fit everyone. T-shirts are great too, even if you offer a one-size-fits-all T-shirt. Even if only half of the people you give the T-shirts to actually wear them, the other half might pass theirs on to family members who will don your company’s brand. Just make sure they’re in a neutral color or fun summer design that people will want to wear.

Samples of Your Product

If you offer a service as opposed to a product, this might not be relevant to you, but providing samples of your product in a poolside swag bag is a good idea if you can. Obviously if you sell something perishable or something that’s simply too big and bulky to put in a bag, this won’t work for you. But you can partner with local companies that can benefit from your company distributing samples of their product. By helping them market their business, they may be able to help you by advertising for you or referring people to your business.

Don’t Forget About the Bag Itself!

Bags are one of the most effective types of promotional products out there because they’re so convenient and practical. Since many grocery stores are no longer offering plastic bags, the “bring your own bag” concept is more popular than ever. Imagine if all of those bags had your logo on them. Reusable totes are great for this reason. Better yet, make it a promotional cooler if you really want to embrace the spirit of summer and the whole poolside concept.

Whether it’s the bag itself or what you put inside it, you’re sure to get a return on your investment when you put together the perfect poolside swag bag.