Top 10 Gifts for your Swag Bag

Swag bags are ideal for many situations, from trade shows to giveaways, and they can go a long way toward getting people to recognize and remember your brand. What you put inside makes a difference, too. Give people quality promotional items that they will enjoy in order to foster trust and help drive business.

Beach Towels

Nothing says leisure and relaxation like a great beach towel! Bright and colorful, a custom promotional towel with your brand logo will leave a positive impression. Giving leisure items means people are likely to associate your company with feelings of positivity, and a beach towel instantly brings to mind the ideas of stress-free weekends and vacations. To make it work for a swag bag, roll it and tie with a ribbon or twine.

Zipper Pouches

Perfectly sized to help keep anyone organized, a small zipper pouch makes a great swag bag gift. It’s fun, functional, and can easily display your company logo or design of your choosing. It’s something people are likely to use regularly, so they’ll be reminded of your business. Others are likely to see it, too. If you prefer to offer up an organization item with a specific purpose, consider a zippered travel kit.

Caps or Visors

Other functional items that are guaranteed to make your brand more visible are custom company hats. There are lots of great styles available at different price points, making it easy to choose one that works for your swag bag. Options include twill, water-repellent fabric, mesh, and more. For events held in the winter, consider a fleece hat, knit hat, or a pom-pom beanie.

Power Banks

Today everyone relies on their technology, so a power bank with your brand logo serves as a great reminder of your company. It’s also something the recipients of the swag bags are certain to use and appreciate. If your budget calls for something more low-key, power cords also make great tech gifts and are easy to put in swag bags.

Notebook and Pen Combo

Desk items like a custom company notebook and a promotional pen combo make a great organization set and can be used for any purpose, from making grocery lists to keeping track of important tasks at the office. This makes it a swag bag item that can easily be appreciated by everyone. You could also make it an office set by adding a coffee mug, coaster, and charging cord. Keep them all in the same color family for a more coordinated and streamlined look.

Apparel

Everyone enjoys the feel of a soft, cozy tee or a warm fleece sweatshirt. There are lots of different styles, including tees with crew neck collars, V-neck tees, hooded sweatshirts, and long-sleeved tees. Getting apparel with your logo and brand name screen-printed on them is simple and has a big impact, as everyone will see the company’s name when the swag bag recipient is wearing it. To put apparel items in a swag bag, you can fold it and place it at the bottom of the bag, or roll it up and fit it alongside other items.

Travel Mugs

Drinkware like custom company mugs are classics that work for a reason. A portable travel mug is popular and an easy item to place in a swag bag because there’s little chance of it breaking (as opposed to ceramic versions). Ceramic or stoneware versions are a good option if they are individually wrapped or boxed to prevent damage. Mugs are also a good option for different budgets, because there are many styles, from sturdy thermal insulated versions to sleek stainless steel mugs.

Lanyards

This is a simple yet highly useful promotional product that’s ideal for a swag bag. It’s lightweight, easy to toss in the bag without any special care or packaging, and likely to be used daily by the recipient. They are great for keys, glasses, whistles, ID cards or badges, membership cards, and much more.

Insulated Lunch Sacks

Another universally loved product that is practical as well as environmentally friendly is an insulated lunch sack. Put a bag logo on a lunch sack or cooler bag for a useful swag bag gift that will be used time and time again. They’re not only great for people in any line of work but also useful for students and for leisure use in the summer months. Small versions are surprisingly affordable.

Candy Tins

Most people have a sweet tooth, and indulging in a delicious piece of candy can be a real treat. Fill up a tin that displays your logo. The tins can also be upcycled and used for housing other items, so it’s likely the brand name will be visible long after the last piece of candy is eaten.

Choose Useful, Quality Swag Bag Gifts

To resonate with an audience, swag bag gifts should be filled with items the recipients will use and enjoy. No matter the company budget, there are several promo item options at different price points to accommodate budgets large or small.