virtual trade show networking tips

Networking at in-person events is daunting enough. However, since more companies are holding virtual events, knowing how to network virtually is a skill you should consider developing. Building connections at virtual events, such as a virtual trade show, will help grow your career, promote your business or services, get new clients, and meet interesting people. You can't hand out business cards, but you can still build connections, which ultimately will lead people to your websites, social media handles, and more. Perhaps one day, you can meet a few of the people you encounter at virtual events in person.

Before the virtual event, do your homework, promote yourself online, and plan your schedule. And during the event, introduce yourself right away, take part in activities, share your contact information and other exciting links, post on social media, give feedback, and follow up with your new connections. Check to see if participating companies are giving away promotional products beforehand, such as custom company mugs, journals, or logo pens. Here are 10 tips for networking at your next virtual trade show.

1. Do Your Homework

Research and follow the social media handles of the companies and individuals you are interested in meeting. That way, you can prepare smart questions to ask. Also, if there’s a chance to connect with companies, industry leaders, and other individuals before the event, do it so they may recognize you on the day of the event.

2. Promote Yourself Before the Event

Alert your network of your attendance. Post on your blog, Twitter, LinkedIn, Facebook, and more about the event to connect with other attendees beforehand.

3. Establish Your Goals

What’s your purpose for attending the virtual trade show, and what do you hope to accomplish? Journal or type up your goals for the day. Whom do you hope to meet? Try to achieve a few tasks, such as introducing yourself at every breakout session you attend, connecting and exchanging contact information with at least 10 other attendees, and asking at least two to three questions during sessions.

4. Plan Your Day

Use your precious time wisely by planning your day. Register for the event and follow the event’s social media pages for any pertinent updates. If possible, create your profile and upload your contact information and a headshot on the event’s platform for attendees. Study the schedule. Some virtual events have a built-in, customizable calendar on their platform, allowing attendees to select and edit all the sessions they will attend during the event. If that’s not the case for the event you’ll be attending, create a schedule to keep track of all the companies and industry leaders you are dying to meet.

5. Dive Right Into the Conversation

Have a brief introduction prepared. If no one starts a conversation in the chat, have confidence, and kick things off by introducing yourself. Remember, you’re there to build connections. Plus, as people join, if you’re one of the first participants to speak before the presentations begin, there’s a better chance they’ll visit your links or look you up. Sometimes the facilitators may give people the option to introduce themselves on camera. To prepare for on-camera introductions, practice your elevator pitch and make sure you look polished and professional. Make a memorable impression!

6. Participate!

You’re there to learn, meet new people, and enjoy yourself, so don’t hide. Put your research and networking skills to use by participating in lively discussions and activities. Volunteer to answer a few questions. Take part in all activities, quizzes, and challenges (they’ll only help you down the line). Plus, if companies have giveaways, games, or contests with terrific prizes, such as electronics, subscriptions, or a business backpack, you’ll surely want to snag any promotional gifts.

7. Create Shareable Links

Besides sharing your links before the discussion kicks off, share other tidbits that add to the overall session, such as articles, videos, books, and blogs. Discuss why you’re including the shareable links rather than blasting them out there. That way, you’ll establish yourself as a knowledgeable and valuable member of the community. Don’t worry about your URLs getting lost in all the text. Many video hosting platforms allow participants to download the chat’s transcript in case anyone misses pertinent information.

8. Post on Social Media

Post on social media during the duration of the event. Snap photos of yourself holding promotional items, such as a logo water bottle, with witty captions. Remember to tag the companies and speakers before posting. If you’re taking part in the session of a company or industry leader you admire, perhaps wear a branded embroidered polo or other apparel items that display your affection.

9. Give Feedback

Before the end of their sessions, facilitators often encourage participants to give feedback. After the event, they usually send a quick survey asking for feedback. Please complete this. Not only will it help companies and individuals improve their presentations down the line, but it will also keep you in touch will contacts. For companies you really admire, sign up for their newsletters for future events and discounts.

10. Follow Up With New Connections

Don’t let the conversation end after the virtual event. Keep in contact with all your new connections. Follow them or add them on all social media platforms, exchange emails, and form groups about similar interests. Perhaps you can meet up in person one day.

Attending virtual events, like remote trade shows, will do nothing but good for your career. Make new friends and clients through networking at your next virtual trade show.