The Smart Team's Guide to Trade Show Attire
Trade shows are prime opportunities for businesses to showcase their products, network with potential clients, and make lasting impressions. The first impression you make on the showroom floor is crucial, and what you wear significantly impacts how others perceive your business. Whether you’re exhibiting or attending, the right trade show attire can convey professionalism, confidence, and alignment with your brand’s image.
Below, we’ll share what to wear to a trade show along with some top trade show attire tips so you and your team can make an impact with custom business apparel.
1. Choose Professional Yet Comfortable Trade Show Attire
When deciding what to wear to a trade show, it’s important to strike a balance between looking professional and staying comfortable. Trade shows can be long, demanding events that require you to be on your feet for hours at a time. Choosing trade show outfits that offer both style and comfort will ensure you can focus on what matters—engaging with potential clients and making connections—without worrying about your outfit.
As workwear trends emerge, it’s clear that comfort is increasingly a focus. Opt for business casual attire that allows you to move easily, whether it’s a custom polo paired with trousers for men or a tailored blouse with slacks for women. Don’t forget to choose comfortable, supportive footwear that complements your trade show attire. Avoid high heels or overly stiff shoes; instead, go for professional flats, loafers, or smart sneakers that provide support without sacrificing style.
2. Wear Branded Clothing to Amplify Your Business Identity
One of the most effective ways to market your business without saying a word is to wear your brand proudly. Custom men’s and women’s trade show outfits with your company’s logo serves as an advertisement wherever you go. Branded polos, shirts, and jackets not only reinforce your brand’s identity but also signal to others that you’re approachable and professional. Whether you’re exhibiting or attending, your trade show attire should include a few branded pieces to elevate your visibility.
3. Fit Your Industry and Trade Show Dress Code
When preparing your trade show attire, it’s essential to consider both your company’s image and the expectations of the industry you’re representing. Each industry has its own dress code, and the key to making the right impression is dressing appropriately for the environment. For example, industries such as finance or law may require a more formal, polished appearance with suits or tailored dresses, while tech or creative industries tend to embrace a more relaxed, business casual style. Understanding your industry’s norms will help you decide whether to go for a more structured look or a laid-back, yet still professional, outfit.
What Not to Wear to a Trade Show
While dressing to impress is important, you’ll also want to avoid going overboard. Do not wear overly casual clothing like shorts or T-shirts with unrelated graphics. Similarly, avoid wearing clothes that are too flashy or distracting, as they can take the focus off your brand. Stick to classic, professional outfits that reflect your business while remaining approachable.
4. Be Prepared with Layers for Changing Environments
Trade shows often involve moving between areas with different temperature settings. To stay comfortable, bring layers like custom jackets or embroidered sweaters that you can add or remove as needed. Choose materials that allow you to stay warm when necessary but are lightweight enough to keep you comfortable in warmer spaces. Be sure your branded layers also maintain a professional appearance, reinforcing your brand wherever you go.
5. Adequately Pack and Prepare for Your Trade Show
Proper preparation is key to ensuring you or your team look polished and professional throughout your trade show. Packing the right attire, keeping your clothing wrinkle-free, and planning for all aspects of the event are all essential steps in the process. Trade shows can be fast-paced, and having your trade show attire organized and ready to go will help you feel confident and prepared. Be sure to include versatile clothing options that work for both formal and casual networking events, and consider packing a few extras to cover any unforeseen changes in plans or dress code adjustments.
Packing Tips to Keep Your Trade Show Attire Wrinkle-Free
Packing for a trade show can be stressful, but with the right preparation, you can avoid wrinkled attire and ensure you look your best. Use garment bags to keep your men’s or women’s trade show attire neat and wrinkle-free, and consider packing a portable steamer or wrinkle-release spray for a quick touch-up. Organize your clothing by day or event type so you can easily grab what you need without scrambling.
Include Extra Business Casual Options
While your main trade show attire may be business professional, consider packing extra business casual options for after-hours networking events. These could include a casual blazer or a button-down shirt that allows you to transition from the showroom floor to a relaxed dinner or social gathering. Look for items that are easy to wear and style for both professional and informal settings.
6. How to Stand Out with Bold Trade Show Attire (without Overdoing It)
Standing out at a trade show is essential, but it’s important to do so in a way that maintains professionalism while still capturing attention. Bold trade show attire can help differentiate your brand and attract visitors to your booth, but it’s key to strike the right balance. With thoughtful choices, you can use color, custom designs, and unique pieces to make a statement without overwhelming your audience.
Use Color and Customization for Impact
Make a lasting impression by incorporating bold colors and unique designs into your trade show attire. A custom logo T-shirt with a standout design or a brightly colored polo can be a conversation starter and help your booth stand out. If your industry allows for more creativity, don’t hesitate to get noticed with striking, yet professional custom designs that align with your brand’s voice.
Be Creative, But Stay Professional
While bold outfits can spark conversation, remember to balance what you wear to a trade show creativity with professionalism. Avoid going overboard with costumes or gimmicks, as they may not be suitable for all industries. Instead, focus on using your brand colors and logo to create a cohesive and standout look for your team.
7. Don’t Forget to Keep It Casual for After-Hours Networking
After-hours networking events at trade shows are where you can build valuable relationships. Use this time to let your personality shine through in your trade show attire. Bring along business casual clothing like smart slacks or a professional blouse for women, and comfortable yet polished options like chinos and a button-up shirt for men. This will make you approachable while maintaining a professional appearance.
8. Enhance Your Trade Show with Custom Uniform Solutions
To ensure your team stands out and reflects your brand’s values, consider investing in custom uniforms for your next trade show. Lands’ End Outfitters offers a range of high-quality, customizable uniform options for men and women. Whether you’re looking for polos, jackets, or casual business attire, our trade show attire solutions will help your team look cohesive, professional, and ready to make an impression. With our easy ordering process and tailored solutions, Lands’ End makes outfitting your team for success simple.
What to Wear to a Tradeshow vs. What Not to Wear
| What to wear | What to avoid |
|---|---|
| Custom logo polos for brand visibility | T-shirts with unrelated graphics or logos |
| Business casual attire (e.g., polos, blouses, slacks) | Shorts or overly casual clothing |
| Comfortable, professional footwear like loafers or flats | High heels or uncomfortable shoes that hinder movement |
| Embroidered jackets or sweaters for layering | Jeans (unless acceptable in your industry) |
| Tailored skirts or slacks for a polished look | Overly flashy or distracting outfits |
| Button-up shirts or blouses for a sleek appearance | Costumes or gimmicky outfits that might undermine professionalism |
Lands’ End Outfitters - Make Your Brand Memorable
Trust Lands’ End Outfitters for all your trade show attire needs, from customized uniforms to branded promotional products. This video highlights how we can help your business stand out with professional, high-quality clothing and gear for every event.
Ready to Stand Out at Your Next Trade Show? Let Lands’ End Help You Dress for Success
Trade shows are an incredible opportunity to showcase your business and connect with potential clients, and dressing appropriately can have a major impact on your success. By following these trade show attire tips, you can ensure that your team is comfortable, professional, and ready to engage with others. From custom-branded uniforms to business casual attire, the right look can help your company stand out while maintaining professionalism. Let Lands’ End Outfitters help you create a cohesive, branded look that’s perfect for your next trade show event.
Shop Custom Trade Show ApparelFrequently Asked Questions
Trade shows are key opportunities to make an impression, and what you wear plays a crucial role in how you’re perceived. Below, we answer some of the most common questions about trade show attire, offering helpful advice on dressing appropriately for both exhibitors and attendees. Whether you’re looking to enhance your brand’s presence or stay comfortable during long hours, these FAQs will guide you in making the right clothing choices for your next trade show.
What should I wear to a trade show booth?
When manning a trade show booth, it's essential to wear attire that represents your brand professionally while ensuring comfort for long hours on your feet. Custom uniforms or branded polo shirts are excellent options, as they promote your company's identity and make you easily recognizable to attendees. Opt for business casual attire, such as custom polo shirts or blouses, paired with slacks or skirts. This attire allows you to engage with potential clients while staying active and approachable throughout the event.
Can I wear jeans to a trade show?
Jeans can be acceptable depending on the industry and the specific trade show dress code. For more casual industries like tech or creative fields, well-fitted, dark jeans can work well when paired with a branded polo shirt or blazer. However, if you're attending a more formal trade show, especially in industries like finance or law, it's best to avoid jeans and opt for business attire like slacks or a skirt. Always check the dress code guidelines for the event and aim to dress just slightly more formal than you expect the crowd to be for the best impression.
Are custom polo shirts a good option for trade shows?
Yes, custom polo shirts are a fantastic choice for trade shows. They provide a professional appearance while ensuring comfort during long hours. A custom logo polo is versatile, easy to move in, and can be paired with various bottoms, making it a great option for both exhibitors and attendees. Customizing the polo with your company's logo helps reinforce your brand's presence and makes your team easily identifiable, offering both functionality and style. Whether you're at the booth or walking the trade show floor, a branded polo is a practical and stylish choice for any event.