Summer Gifts for Clients

Whether you’re closing a big deal or just want to remind your clients of your services, it’s a good idea to present them with corporate gifts from time to time. Just as you might send something during the holiday season, it’s equally smart to do so in the summer. This is an easy way to ensure that the people you rely on most for business always have you in mind.

The right types of gifts for your clients can make all the difference. Think of the many promotional materials you’ve handled over the years. Some have been memorable, and others have ended up unused. You don’t want your own materials to end up in the latter batch, so make it a point to select items that your clients will actually notice and use. Here are a few suggestions that are sure to be a hit.

Send Something Personalized

Customized gifts can make an enormous difference where client gifting is concerned. It shows that you’ve gone the extra mile to make a difference, and it infers that you simply haven’t sent the same product to every single client on your list. And if said client has made a big impact in your professional life — or you’re hoping to work closely with them in the future — then it’s certainly worth sending a personalized item. Not only will they take more notice of it, but they’re far more likely to use it if it’s branded with their name!

As for what to give, think about what the client really enjoys. If you’ve shared a few conversations, you may have come to learn that they spend every spare free moment on the golf course. Why not send a customized logo golf shirt? It’s something that they can use during the warmer months, and they’ll remember you every time they pull it on!

Provide Quality Desk Gear

If they spend a good deal of time at the office, then you know they probably always have a need for a high-quality pen that won’t fail them at the most inopportune moments. Consider giving a promotional pen etched with their name on it.

You can even add to this desk-centric gift by including a stylish notebook or padfolio. This is a particularly thoughtful addition if you want to express your gratitude to a client for their partnership or friendship. Look for something that’s reflective of the scale of your collaboration. For example, a stylish leather padfolio makes a wonderful choice, as does a leather journal.

Give a Cool Cooler

Summer is synonymous with sunshine and good times. Why not take your cue from the season and give your client something that resonates with the weather? A logo cooler isn’t just practical, but it’s also a seasonally appropriate gift option that you can be sure will get significant use.

There are many different styles available. If your client is constantly on the go, then a stylish carry-on cooler bag is a great choice for their everyday purposes. These are designed to hold the daily essentials, and you can personalize it with their monogram for a thoughtful extra touch.

Try a Sturdy Bag

If there’s one item every professional covets, it’s a high-quality work bag that is built to endure and offers a dose of style all at once. Giving a sturdy company work backpack is a great way to show your client that you’re thinking outside of the box and want to provide them with something that’s genuinely useful for more than just the summer months.

Always think in terms of comfort. A great backpack or briefcase features a padded shoulder strap, which will make it easier to support their everyday load with ease. Zippered pockets and spacious compartments provide space to keep all of the basic essentials within easy reach at all times. A wide range of styles and colors make it simple for you to select the type of bag that you’re sure your client will love. Don’t dismiss the idea of personalizing it with their initials or monogram, either. It adds a stylish touch to a professional bag.

What to Remember

If you have dozens of clients, you may feel compelled to purchase dozens of gift cards or subscriptions to some sort of monthly club to ease the buying process. But while that might be a straightforward approach, it takes away from the personal aspect of your relationship with the client. Remember that each client is different, and each provides specific value to you and your business. Keep that in mind and you’ll have an easier time determining the best types of gifts to give, both in the summer and beyond.