Tips on Keeping Things Stylish at Your Salon
Having a stylish salon keeps customers coming through the door, but it's tough to always feel en vogue when you're running around with scissors and sweeping hair off the floor. However, when you're a hairstylist, being on-trend and hip is important for keeping business flowing. With a few handy tips, you can keep your salon—and yourself—looking fresh and fashionable.
HIGHLIGHT LOCAL ARTISTS
One great way to include eye-catching décor in a salon is to fill it with local art. Use your salon space as a gallery for artisans from your area to display and sell their work. Rotate artists every quarter to keep the décor of the salon feeling fresh. You'll not only promote engagement with the local community, but your salon will also maintain a stylish look that rotates with the seasons.
KEEP OUTFITS IN TREND (AND COMFORTABLE)
A big part of advertising your salon services is your own personal style. Be sure to wear fashion-forward outfits like a cute, embroidered blouse and work cardigan. Have fun experimenting with different looks—let the salon be your runway!
Salons are places where people go to look good and relax, so your style should reflect your personal taste while still maintaining the clean, tranquil vibe of your salon. Couple your favorite pair of jeans with a company t-shirt or a uniform shirt that reflects your personality as a stylist.
DO SOME FANCY FOOTWORK
Like many careers in the service industry, stylists are on their feet nonstop. Wearing comfortable footwear is absolutely essential. Nothing clashes more with a trendy outfit than sneakers you wear at the gym. Complement your outfit with the right footwear that offers support and comfort for all-day wear. Get creative and use gel inserts or other orthopedics to keep your feet supported in flats, trendy slip-ons, and even wedge-heeled boots. Comfort is queen while working on your feet all day, so choose proper footwear with a bit of fashion sense to artfully style your outfit while keeping your tootsies happy.
APRONS WITH STYLE
Instead of wearing a simple apron, style your hairstylist's accessories with personalized branding. Use your salon name, a nickname, or even just a cute design to take a stylist's apron to the next level. Incorporate trendy graphics into your design such as bold floral prints or edgy motifs. Have a variety of different aprons depending on the season for added flair that wins extra style points.
DO YOUR 'DO
You style hair for a living, and that means your hair should be top-notch. Keep your hair done up to do the advertising for you. Don't be afraid to experiment with new styles and hairdos. Keep your cut edgy or versatile to show off new trends in hair—perhaps get bold with funky colors. Use length as an asset to try different up-dos to inspire new looks for your clients. Whatever your preferred hair length, be sure to keep it fresh.
SEASON'S GREETINGS
The winter holidays and the new year are often the busiest times for salons. Keep things festive during the season with plenty of holiday cheer. Decorate your salon as the seasons change to get people excited about upcoming holiday events, summer happenings, and tricks or treats throughout the year. Use any holiday as a reason to run a few specials or bring a festive vibe to the salon with themed snacks and drinks for your customers. Every season is one to celebrate when it comes to style!
BRAND CREATIVELY
Hairstylists love to show off their unique fashion sense. What better way to highlight fashion than to include a little branding? Consider getting a company logo in a creative place such as a sleeve or back panel on a trendy top or say hello to creative advertising by placing a patch on the back pocket of your favorite jeans.
Give your salon's products a personal touch by including your brand. For example, create custom coffee mugs and drink cups with inspiring designs that have your logo attached. Think outside the logo by adding a funny joke or trendy saying to your branded items to act as conversation starters. Use a clear waist pack to hold your accessories and show off your brand.
There are so many ways to get your salon's name out there and stay on-trend while doing it. Use your own sense of fashion to advertise your services and incorporate fun, innovative branding messages to bring a fashion-forward face to your business.