How to Impress as an Event Manager
Event planners live life in the fast lane. From the hustle and bustle of coordinating vendors to the unexpected hiccup on the big day, you need to be prepared for anything while looking your best. The key to being a successful event manager is organization and that goes for everything from your daily schedule to your outfit. Here’s a look at how to impress your clients as a leading event manager.
Make a Lasting First Impression
First impressions can be everything in the event planning world. In a business where competition is steep, you’ll need something that sets you apart from the crowd. Keep your resume updated and provide plenty of customer feedback when it comes to nailing that perfect job. A rave review about how you went the extra mile for your clients goes a long way in selling your services.
Aside from your skills and impeccable track record, make sure you’re dressed to impress, too. If you primarily handle more formal corporate events, consider pairing a custom business casual sweater with a clean pair of uniform work pants or opt for a custom business women’s work blazer. More casual events warrant a fun vibe, such as a trendy knee-length sundress.
Get Connected
With constant connectivity, you can no longer afford to not be a part of the digital world. Every good event and party planner needs an online presence. Be sure to connect your brand to social media to foster an interactive platform: create fun hashtags and use them at events, or snap short videos featuring a cool party planning hack. Get creative and show off your talents as well as highlight your events.
Also, remember that being responsive matters. Your clients rely on you to get the job done and keep the stress out of the event planning equation. Always be there to answer their questions and keep their minds at ease. Be upfront with any boundaries from the start. For example, say you take Sundays to be with your family. Let your clients know by telling them you’re unavailable, but that you’ll return their inquiries as soon as possible.
Dress the Part
Although a career in event management can feel taxing at times, planning events can be a fun and exciting job. Dress the part by wearing outfits that match the festive vibe. If you’re planning a big bash, pair a stylish knit top a pair of jeans and comfortable shoes. For larger corporate events, consider wearing more formal attire, such as a custom dressy blouse in bold colors. The idea is to match the vibe of the event you’re coordinating, but wear something that helps you stand out a bit so people can find you easily in a crowd if they need a helping hand.
Be a Rock
Some events can be quite stressful. Managing the coming and going of food vendors, entertainment, and tending to the details can be exhausting. Your clients want to enjoy themselves as much as possible, and it’s your job to allow them to do so. Intervene with a crisis before the client gets too involved to help take the stress off of them. Be sure to reassure your event sponsors that things are under control by handling all the tricky situations. Keep them in the loop and stay organized, but act swiftly and with confidence if something goes wrong. Carry a welcoming attitude that says, “Don’t worry, I’ve got this.”
Brand Yourself
Bring on the fun with clever branding ideas that get your professional message out there in a functional way. Planning an outdoor concert? Try providing goodies such as a custom blankets with your logo on it.
Customize the tools of the trade with branded pens, journals, USB storage, and more. Shout to the world who you are and what you do. Don’t forget to include helpful branding such as a logo with your website underneath if you plan on giving away swag.
If you have a team of staff, consider styling the crew in branded clothing such as uniform jackets, polos, or tees. For color-coordinated events, pick colors that match so your team fits the event. Have fun with branding and think outside the box with innovative ideas that bring your brand to the forefront.
Keep it Fun
At the end of the day, events are meant to entertain. Keep things light and fun yet polished and professional throughout the event planning process. Always bring your smile to a meeting and a welcoming attitude to your events.
When it comes to event management, you wear a lot of hats. You need to keep an upbeat, positive attitude that reflects your professional manner, and your wardrobe should reflect that. Find innovative ways to include your branding in what you do in order to have a successful event planning business.