Is Your Logo Outdated?

Having a great logo is an integral part of every business. It helps people recognize your brand, sets your company apart from the competition, and provides continuity in everything from your website to advertising campaigns. How do you determine if your logo is outdated? Take a look at these questions to see what you should be asking about your business logo.

Does Your Business Logo Reflect What’s Most Relevant to Your Brand?

Your business logo should make a strong impression on everyone who sees it, and it should be reflective of and relevant to what your company offers. The feelings and thoughts associated with your logo will help people connect with the brand on various levels. If your logo doesn’t speak to what your company offers potential customers or clients, it might be time for an update. From a logo bag to your business signage, the logo should shine for your brand every step of the way.

How Does Your Logo Stand Up to the Competition?

The competition is always a necessary piece of the puzzle to look at when it comes to almost anything your company does. Doing it better than the competition means that you’ll have more success, and that’s true when it comes to your logo, too. If your competitors have sleek, modern logos, but yours isn’t quite up to par, it might not reflect the strength of your business. Look closely at what the competition is doing when it comes to logos, and consider how you can make your logo even better and more competitive.

Does Your Logo Reflect Current Trends and Aesthetics?

Designs and aesthetics change over time. While what is at the heart of your logo and brand might stay the same, even slight modifications can help it stack up against more contemporary-looking logos. Changes in styling, colors, fonts, lettering, size, and more can play a big role in how your logo is perceived. A logo that speaks to what is currently appealing will make it relatable to potential customers. You don’t necessarily need to change the whole style — if you have more of a classic logo, you can update it in small ways to keep the essence intact yet make it more relevant for today’s audience.

Will Your Logo Work Well Across Different Media?

Another important question to ask when deciding if it’s time to update your business logo is how it looks in different media. For example, your current logo might look excellent on your website, but does it look good on embroidered company work clothing or branded business backpacks? How does it show up on promotional products such as logo mugs and custom water bottles? Does it translate as well to print materials or custom company caps the same way it looks on a screen? These are important questions because having your logo appear the same across materials and mediums shows a strong, unified brand. Seamless logo design across approaches will help your company stand out.

What Changes Has Your Business Undergone Recently?

If your company has had any big changes to its products, services, business model, or other key aspects, it could be time to freshen up your logo to reflect your current ideals. Go with a fresh, creative concept, or refine a classic logo for the update that can help your company succeed.

How Does Your Logo Resonate With Its Target Market?

Whether your target market has remained the same or you’ve changed or added to your customer base, ensuring that your logo resonates with the audience you want to connect with is important. Consider whether updating your logo will positively impact the market to which you want to appeal. The change in your logo may go a long way in making it count with your audience.

How Long Has It Been Since You Updated Your Logo?

While there’s no exact timeframe that is right for every business in every circumstance, it’s worth taking a moment to think about just how long it’s been since your logo has had a facelift. Depending on your business's size, the products or services it offers, its location, and other factors, experts generally suggest reevaluating your logo for an update about every five years.

A Fresh Outlook for Your Business

Updating your logo doesn’t have to be painful. Start by asking these questions to determine it's time to reconsider yours. Then, you can create the perfect update that makes your business look its best for customers.