How to Find Niche Gifts for Your Customers

Giving gifts to customers isn’t just a way to maintain their loyalty or solely to help your business do better. Rather, it’s a great way to thank customers for all their business and show them how much you appreciate them as individuals. To effectively show you truly do appreciate who they are and not just their business, it’s important to perfect the art of finding and presenting them with niche gifts. If you have a few customers or long-term clients whom you want to gift with something special, consider implementing a few of these tactics.

Splurge on Something High Quality

While it may not be financially viable to splurge on expensive luxury gifts for every one of your customers—especially if your business provides products or services to hundreds or thousands of people at a time—considering this option if you have a limited client roster or specific customers to whom you really want to show appreciation. By springing for something high quality, you’ll show your customers you went the extra mile, making both the gift and the gesture itself that much more meaningful. Take your time with this. Something like a high-end wine tumbler or a durable, custom company mug could really make all the difference in their day.

Personalize the Gift

Want to make the gift you present to your customer even more special? Personalize it! If you have a loyal customer or a client you have worked with for a long time, show your appreciation not just for their business but for who they are by giving them something custom made and personalized. This could be anything: a special, high-end pen; a sleek bag; or a sporty jacket. Think about the type of person they are too. What are their interests and hobbies? What have you learned about them during the time you have known them? The more you know about your customer or client, the easier it will be to find the perfect personalized gift for them.

Consider the Business You Are in

What type of business do you operate? Are you a high-end legal or accounting firm with a roster of big clients? If so, this target demographic might appreciate a thoughtful, luxury gift like a set of customized company golf balls. Do you run a fitness clothing store or a yoga studio? Then you already know your customers are interested in health and wellness, so present them with a gift pertaining to this field, such as a custom logo water bottle they can take to their workout classes or a quality yoga mat.

Ask Around

If you are new to the idea of gifting customers with something niche, take your time with it. Ask other business owners what they do to show their appreciation for customers. Glean ideas from their tactics and ask what sort of response they have gotten from their customers who received such gifts. Even better, for each customer you are considering presenting with a niche gift, ask relevant employees what they know about that individual. What do they like? What are their most important values? This will make it easier to pick out a gift that is specific to them.

Offer a Special Promotional Gift for VIP Customers

Gifting your regulars with something special can encourage them to keep frequenting your place of business. We have all seen those punch cards where a customer gets nine massages or cups of coffee and the tenth one free. Consider doing something like that, but instead of just a free product or service, present them with a special gift designed specifically for VIP customers who buy from you or clients who use your services on a regular basis.

Consider Including Contest Gifts

Doing promotional giveaways with promotional gifts as rewards is a great way to not only gift customers with something special, but to encourage their participation in something. Depending on the type of business you are in, you could engage customers with online promotional giveaways or contests; and any customer who participates gets a chance at a prize. Even better, holding an online contest could also attract people who are not yet customers. You can decide if you want to have multiple winners for smaller, select prizes or one winner for a grand prize. It could be anything from cute insulated lunch bags to beach totes to a custom umbrella.

After doing your research on various niche gift ideas and, more importantly, the type of customers you have, you can begin to further strengthen your professional relationships with them by presenting them with something special.