Here's How to Design a Business Logo Shirt

When everyone in your company wears clothing with your custom business logo, it creates a sense of unity unlike anything else. A business logo shirt can do much for your organization’s sense of cohesion and makes every member feel as though they are an important part of a team or extended family. These are great to wear on special occasions like annual conventions or public events where you’re serving your community. How do you design a custom company logo shirts that’s going to be useful for many years and different types of events?

Logo Design Tips

If you don't have an official logo, it’s time to get to work. Think of some of the most iconic business logos, like the Nike Swoosh or the Target dot. These images bring these businesses to mind without the need for text.

Your business can have the same recognition in your community when you take the time to create a thoughtful logo that is easily transferable onto stationery, email signatures, flyers, outdoor signs, and company attire. Elements that may influence your logo include: what you do, who you serve, and your company values. Just like the golden arches of McDonald’s have become iconic as a welcoming place to eat anytime, your business can have an image that embodies all you do.

If you need help making a logo to reinvent your existing brand, check out the logo design services available online and in your area. Many talented artists are available to transform your values into unique images. When you’re ready, submit your custom logo image and pick the right business shirt for your team.

For Maximum Versatility: Polo Shirts

A business logo shirt is going to take you to many places, and chances are you’ll need something that leans toward business casual. A men’s short sleeve banded mesh polo shirt or button-down shirt works great as something you can wear to a conference, meeting, or trade show, but it’s still casual enough to wear at the next company barbecue or a casual coffee shop meetup. Overall, if you’re looking for shirts that are going to have more versatility and longevity, business casual shirts like polos are highly recommended. They also match well with blazers, suit jackets, and custom uniform work sweater.

Casual Events: T-shirts and Pullovers

Not every business event needs to fit into a conference room setting. There are many situations in which you need a business logo shirt that is going to look professional but fit into a casual event like community fairs. However, even in the summer heat, it’s advisable to keep your attire modest and professional. For example, a short-sleeve layering t-shirt can keep you cool during a street festival while still looking professional. When the weather gets cold, long-sleeve crewneck cotton shirts or embroidered uniform work jacket can take the sting out of the chill while keeping your company name on display.

Logo Placement and Shirt Color

When you make a company shirt, you need the logo to be seen. Placing the logo on the bottom of your shirt or back has little value. Think about putting your logo near the top of the shirt but off the center, such as on a right breast pocket. It's also important to make sure the logo isn't lost on the shirt, so pick a solid background color in your logo or make sure that the color shirt you choose allows your image to be fully visible. For example, white on black is highly visible.

Hot tip: If you will be outside in the cold frequently, keep your company image visible with outerwear. Put the logo on a versatile piece like a thermacheck fleece jacket or vest.

Bonus: Logos on Other Items

Your shirt isn’t the only place where you can broadcast your company’s logo. You can also customize your briefcases, computer bags, and essential trade show items. Make sure your logo looks good when printed on mugs, pens, custom company notebooks, and other items your company distributes to get its name out. Sometimes, one promotional item can be the person's only or first impression of your organization. If it’s smudged, doesn’t print well, looks obscure, or doesn’t go well with the background color, it can set off a bad impression. In a competitive industry, you need every impression of your business to be positive.

Following these guidelines, you can design a custom logo shirt and other items that fulfill all your business needs.