Best Corporate Casual Branded Workwear

What does it mean to dress “corporate casual”? In most environments, it’s not too far of a leap from business casual. This style is just a step or two down from formal workwear. Selecting the right custom business workwear featuring your company’s logo is a great way to establish your branding and marketing efforts and further separate yourself from the competition. Here are some of the best choices available.

Crisp Shirts

Few garments are more polished than crisp button-front shirts. Even when the environment really is decidedly “casual,” the addition of this piece helps convey a more corporate vibe that’s just right for professional atmospheres. Moreover, button-front shirts are highly versatile. They’re available for both men and women in a wide range of colors, and they’re easy to mix and match with everything from khakis to flowing trousers.

Look in particular at custom embroidered work shirts, which are easy to make a core part of your professional uniform. Opt for colors that resonate with your existing branding; you can select a shade that’s part of your logo, for example, to tie everything together and produce a more cohesive effort. Darker hues are ideal for the cooler months and will allow your logo to stand out beautifully. During the warmer months, you may prefer airier tones like white and soft blue.

Tailored Blazers

Sure, blazers have a decidedly dressy connotation. It may seem like they’re the most practical choice for more polished environments, but they fit in just as nicely in a corporate casual space. You can wear them, for example, over a lightweight T-shirt in a solid color instead of a shirt and a tie. The blazer acts as the balancing piece that lends your outfit the professional edge that’s needed for your look to be more workplace-friendly.

A custom women’s work blazer does a beautiful job where this is concerned. Structure is among the most important factors of all, so it’s important to seek out jackets that actually prioritize this. Does the coat have a collar, at least one or two buttons, and some shape? The better designed it is, the more confident you’ll feel, whether you’re wearing the blazer over a pair of relaxed jeans or with something more refined.

Sleek Dresses

You might not immediately associate a dress with branding. Logos on dresses are admittedly not common, but one reason it’s such a smart garment to consider is that it will help set your business apart from the competition. The key, however, is to stick with styles that feel suitably corporate. Dresses with fit-and-flare silhouettes or those that have a more overall casual feel generally won’t be appropriate in environments where at least a hint of “corporate” is recommended.

That’s why it’s better to choose a custom business dress. These styles are designed precisely with business in mind, which is why everything is polished, exudes professionalism, and is entirely appropriate to wear even in more formal spaces. Features like notches at the neck, flattering lengths that are modestly cut to just below or at the knee, and soft, comfortable fabrics in neutral colors set them apart. Adding your logo is a great way to finish the look so that you or your staff can confidently represent your brand with authority.

Structured Pants

A great pair of custom business casual pants can complete a professional wardrobe perfectly. Available in a wide range of neutral colors, from black and navy to khaki and gray, chino pants are a great example of the type of attire that fits in nicely in a corporate casual wardrobe.

They can be customized with your logo if you want to create a more cohesive branded look that matches garments like button-front shirts, polo shirts, and blouses. These types of pants also look right at home with blazers, cardigans, and pullover sweaters. The more pieces that you add to your wardrobe, the more opportunities you’ll have to create new outfits every day of the week.

Tips for Choosing Branded Workwear

In corporate casual environments, you may think less about wearing branded garments. In truth, however, they can be extremely useful, especially in client-facing environments or in any situation where you may come into contact with prospects and fellow business owners, like trade shows and community events. Any additional efforts that you take to spread the word about your brand and set yourself apart from the competition can prove helpful. Choose colors that match your marketing scheme in some way, such as one or two shades from your logo, as this will help you achieve your desired look and set the right tone.