Best Custom Outerwear for Your Team

Savvy business owners recognize the importance of investing in custom business workwear for their employees. It’s a natural extension of any company’s branding and marketing efforts, and it can go a long way in naturally spreading the word.

For companies whose staff members work in exterior settings, choosing proper outerwear is key. Any type of customer-facing opportunity is a chance to make a new connection or revive an old interest. By sending employees outside in comfortable and stylish outerwear that celebrates your brand, you may see a considerable increase in interest. Here are a few key pieces to add to your staff’s repertoire.

Jackets

The intrepid business owner knows that the show must go on, rain or shine, wind or warmth, freezing or balmy. But it’s only possible for staff members to successfully endure inclement conditions if they’re comfortable. You can’t expect them to perform at their highest level if they aren’t wearing something that shields them from cool weather and occasional drizzle. That’s where the custom logo work jacket comes in particularly useful.

The team can wear it when they’re running promotions outside of your building, for example, or while attending an outdoor event and representing the company. Consider your logo’s color scheme when choosing the right style for your staff. If it’s generally light, then it will contrast well on a darker background. By contrast, deeper and richer logos will stand out on a lighter colored jacket.

Vests

You might be surprised to find that a company logo work vest is incredibly versatile. The beauty of this garment is that it locks in body heat so that your employees will remain warm on those decidedly cooler days that don’t quite warrant a heavier item, like a jacket, sweater, or coat.

And whether you opt for snuggly fleece or practical polyester, you can be certain that your staff members won’t miss a beat while they’re out there promoting your company, spreading the word about your product or service, and enticing more people to learn more about what you do. Vests are appropriate to wear at almost any time of the year, including fall, winter, and early spring. Why not take advantage of its versatility and add a few to your staff’s uniform?

Polos

A custom polo for work is easily one of the most effective items that you can introduce to the mix. Consider it a walking advertisement that does all of the work for you — at any time of the year! Select a color that complements your branding, then apply your logo to the top to create an easy marketing tool that captures attention.

Think of the many ways that a customized polo can benefit your company, too. Sure, your staff members can — and should! — wear it outside during professional and promotional events. It’s a natural conversation piece, and people who want to learn more may be more inclined to ask questions. But your staff can also wear it while they’re working in the workplace, providing more value and opportunity to promote your brand.

Shorts

Sometimes a custom pair of business uniform work shorts is just plain necessary. It’s not always easy for employees to stand outside in the oppressive heat for hours at a time, especially if they’re tasked with communicating with prospective and existing customers, talking up the company, and trying to bring more business to your brand. A pair of shorts will help them feel more comfortable on those balmier days when they have to work outside.

Shorts are also decidedly more relaxed than other garments, making it a particularly good choice for employees to wear even inside on warm days. A crisp pair of chino shorts emblazoned with your company logo is a subtle way to make a statement, and they also look remarkably polished with your logo polo shirts.

Hoodies

A custom work hoodie is practically essential if you work in a colder region. There’s always the chance that a light tee or polo simply won’t do. Hoodies are warm and cozy, and they’ll provide your employees with an additional way to showcase your brand. Choose one in your company’s preferred shades to distinguish your team from others.

Branded outdoor apparel can even help establish a sense of belonging and camaraderie. When everyone wears the same piece and joins forces for the same common goal, it helps boost productivity and enthusiasm. Your staff will take pride in both the company and its values, along with the products and services that you offer. Finally, branded outdoor attire will shine a bright line on your brand and help convey a positive image. The public will recognize you as a brand that values cooperation and teamwork. Why not make your marketing efforts simpler by giving your team something new to wear?