Why Bold Colors is the Best Choice for Summer Uniforms

You’re right to take pride in your staff’s uniforms. Whether it’s an embroidered work shirt that features your brand’s logo or a baseball cap, the right clothing and accessories can go a long way in establishing your brand, promoting your company, and contributing to a sense of cohesive style that allows everyone on the team to feel like they belong to a large and important group effort. It contributes to a sense of camaraderie and also directs clients to the right people when they have a question.

Just as important as actually wearing a uniform, however, is choosing the right color. You may have a specific palette that you favor year-round — but many brands choose to swap their customary hues for brighter shades when the weather warms up. Here are a few reasons why you might want to make the change as summer approaches.

Color Helps Set the Tone

Given that custom business workwear contributes to your brand’s identity and helps boost the public’s trust in your company, it’s important to stick with a theme year-round. You might opt for darker, richer shades during the cooler months, but the warmer months are the perfect time of year to make the switch to brighter shades.

This allows you to set a very specific tone that helps define your company on a deeper level. Sure, you may not announce to the public that you’re changing your uniform — but the effect that it has might be largely psychological. If you own a café, for example, and invite diners to eat outside on warm days, it makes sense to swap those cold-weather uniforms in darker shades for lighter, more colorful hues that resonate better with the summer months.

Not only does this help your staff feel more at home, but it also sends the message to your consumers that you’re committed to your business. It shows that you’re enthusiastic, planning for the coming months, and ready to welcome them to your establishment. It’s a way to express that your company is a vibrant force that people should notice.

Color Is Easy to Implement

You can even make your bright uniform colors an integral part of your business’s overall color palette for the season. Start by selecting the color first — it’s easiest to build around since it’s the most obvious and visible component that the general public will see. A custom work polo shirt in a shade like turquoise, pink, orange, or purple, for example, is a vibrant option that pairs well with common neutrals found in many workplaces, like black, tan, and gray.

Most importantly, you can make your bright shade of choice a more central part of your summer season. There are dozens of ways to make this work, no matter what the industry might be. The shade could be a core part of your decorating scheme in a retail shop, for example. You could use the hue as inspiration to create a new cocktail at your bar or restaurant. Doing that also helps you tie in your uniform from a promotional angle, making it simpler to promote your special events and seasonal products.

If you’re going that route, don’t forget to add the color to your marketing materials when you promote your services for the season. If you’re sending an email to your existing patrons, for example, with the latest menu offerings, use a scheme that matches your summer colors. The idea is to create some uniformity across the board. Adding fresh shades can bring your company to life for the season and give you even more excuses to set up fun and enticing promotions that drum up business.

Color Looks Great in Different Ways

No matter what type of business you own or which type of industry you’re involved in, it’s easy to make color a key part of your summer story. Choose vibrant server aprons for your restaurant’s waitstaff, for example, or a rainbow-toned polo shirt for your retail staff.

Even if your team doesn’t necessarily deal with the public regularly, you may have good reason to implement summer colors — especially if you host regular promotional events or participate in opportunities within the community frequently. In those cases, you may need to bulk up on promotional gear to advertise your company and garner some interest in your services.

There’s a great appeal in offering limited edition items that are only given away at certain times of the year. Draw on your color of choice — maybe your staff is wearing all blue or all yellow for the season — and choose that for items that you give away, like custom umbrellas, which resonate perfectly with the season, or a custom company hat.

The idea is to create a unified theme that sets the tone for your summer season. A bright uniform, coupled with matching elements throughout your establishment or through your marketing efforts, can help your business stand out!