The Benefits of Custom T-Shirts for Your Business
Long before the internet and the many avenues it has opened up for marketing and branding, there were custom T-shirts for staff and loyal customers and patrons to wear. Many businesses, non-profit organizations, brands, and community initiatives have employed the power of the custom T-shirt and used its branding benefits to their advantage. If you are thinking about incorporating company logo T-shirts into your business operations and marketing strategy, here are a few reasons that are a very good idea.
Your Customers Will Feel Special
Occasionally gifting your loyal customers with a custom T-shirt is a great way to make them feel special and recognized. Humans thrive on personal connections, and something as simple as a custom T-shirt could be enough to establish that feeling of being part of something big. So get some shirts printed up for your best customers! For example, if a customer who has frequented your place of business for years has an upcoming birthday, surprise your loyal fan with a custom T-shirt as a gift.
Establishes a Stronger Brand Image Among Your Employees
Having custom uniform shirts for your employees creates a clean, uniform look. If you invest in custom-designed T-shirts with funky images, funny taglines, and an eye-catching business logo, it can really add to the ambiance of your place of business. Not to mention, custom T-shirts for your employees will help establish a strong, consistent brand image in your café, restaurant, retail store, or any other type of product or service-based business.
Use Custom T-shirts as Promotional Giveaway Products
Who doesn’t love a free T-shirt? You can use custom T-shirts to drum up interest by getting your customers and social media followers to participate in a giveaway contest. For example, you could run a social media campaign in which participants must like and share your Facebook post to be entered into the contest and have a chance to win the custom T-shirt. This is an excellent way to boost your visibility on social media platforms and potentially garner the attention of thousands of new followers.
Custom T-shirts Help Your Business Stand Out
Let’s say you’re working as a vendor at a community event or setting up a booth at a regional or national tradeshow. If several employees are attending the event with you, everyone can dress up in matching custom T-shirts that have your distinct design, business name, logo, and whatever else you want on it. On top of that, you can set aside a few extra T-shirts for any members of the public who would be interested in wearing one at the event. Not only will your employees be advertising your business, but people walking around in the crowd of hundreds or even thousands of other attendees could be wearing it, too!
Custom T-shirts Are a Cost-Effective Way to Market Your Growing Business
This is especially helpful for businesses that are just starting up. If you are working with a limited marketing budget, custom T-shirts provide an affordable way to get exposure immediately. Make your presence known in the community by getting all your employees dressed up in custom T-shirts and giving away T-shirts to your first customers. Another thing you can do is host a soft opening and gift attendees with company polo shirts to take home.
Custom T-shirts Are Great for Team-Building
Custom T-shirts aren’t just great for marketing your business and building your brand. They are also excellent tools for establishing a sense of community within your business and creating a stronger feeling of teamwork among your employees. Create that sense of special inclusion by having your employees wear custom T-shirts to work. And if you run a type of business where T-shirts wouldn’t be considered appropriate business uniform, save custom T-shirts for extracurricular employee activities, such as kickball tournaments and company picnics.
Convinced that custom T-shirts could serve your business in a variety of ways? Take the plunge and have fun with branding new shirts for your staff and patrons! Experiment with colors, fonts, and text to create the custom T-shirts that will most accurately represent your business and brand.