Saastr Annual Conference: Why Entrepreneurs Should Go

Expand your knowledge and take your business to the next level by attending the SaaStr annual conference. This event is designed for entrepreneurs in the Software-as-a-Service (SaaS) industry, offering lectures, seminars, and plenty of networking. While you may already know the benefits of attending this event, you may not know what to wear. Read on to learn more about this conference and how to look and feel your confident best in custom business attire for work while you’re there.

What Does the SaaStr Conference Teach?

The SaaStr conference spans several days, so be prepared to learn a lot. Topics may include things such as scaling your company’s revenue and using effective marketing strategies. There are so many speakers, booths, and events that it can be difficult to know where to begin! You’ll see companies like WordPress and Twilio, along with plenty of other SaaS entrepreneurs that range from beginners in the industry to experienced pros.

The great thing about the SaaStr conference is that there are no advertisements or promotions—just businesses and professionals interacting and learning. Be sure to check out the braindates, which are group mentoring sessions where you can learn from the best in the business. You’ll meet people who can teach you a lot—as well as people who may be your future clients.

What Should I Pack?

Packing for this event is relatively simple. If you’re staying three days, you’ll want to pack several outfits for day and night. It’s important to pack workwear that’s comfortable yet polished since you’ll be meeting lots of other entrepreneurs and doing plenty of networking.

For daytime, you want outfits that are professional yet not too formal. You could wear a pair of work pants in a neutral color like black or khaki with a polo shirt made from a light, breathable fabric. Look for a material that allows for plenty of airflow, so you stay cool in any situation. Antimicrobial fabrics are also good because they help reduce odor-causing bacteria to keep you fresh.

If you want something dressier, look for button-up custom work shirts in light, easy-care fabric. When it comes to pants, you can’t beat washable wool for a formal look without the dry cleaning. If you’ll be spending a lot of time in an air-conditioned environment, add a sweater over your button-up for a layer of warmth and a pop of fashionable color.

Maybe you’re the casual type — even when doing business. If so, you’ll feel your best in customized T-shirts featuring your business logo, paired with pants that have a hint of stretch. Add your favorite sneakers, and you’ve got an outfit that’s professional yet comfortable enough to wear from morning until night.

Ideas for Evening Outfits

If you plan to do any sightseeing or go to dinner, you’ll want some outfits for the evening. Women have plenty of options for evening wear — consider a skirt paired with a knit top or your favorite business casual pants with a fit polo. If you don’t want to pack a lot of clothes, you can dress up your daytime outfits with a few accessories. For example, you could add a pair of hoop earrings to your ensemble or a statement necklace.

Even the outerwear you choose can serve as a fashion accessory. If you’re looking for a modest, feminine piece to go over a polo, tee, or button-up, consider a cardigan sweater. Or, you can achieve a trendy athleisure look by tossing a hoodie over your outfit and slipping on your favorite sneakers.

The right outfit depends on where you’re going — if you’re headed to a five-star restaurant, you’ll want formal dinner attire. For a casual meal at a fast-food establishment, opt for one of your favorite custom work polo shirts and comfortable pants. Follow your fashion intuition and wear what makes you feel your best — when you feel good, you’ll exude confidence, and that’s always a great thing.

Networking Tips

A big part of events like the SaaStr conference is meeting other entrepreneurs. In addition to having business cards handy, you may want to even hand out promotional products such as pens bearing the name of your business. If you’re looking to develop business relationships, adding a special touch such as a small promotional gift, is a great way to stand out from the crowd. When people see your pen, or any other item that features your business name, they’re reminded of your professionalism and may be more likely to conduct business with you.

With a little planning, you can put together a wardrobe that works for the SaaStr annual conference. Once your outfits are put together, you can focus your attention on everything you’ll learn at this event.