Why Branded Apparel can Bring Your Team Together

You might recall back in the day, being on a sports team and getting excited to suit up in your uniform, going out on the field or the court and playing with your team. Or maybe you’ve helped your kids get ready for a game. You’ve watched them run around with the other kids, all dressed in blue and yellow or red and white, with ‘Tigers’ or ‘Buccaneers’ stamped on the front of all their shirts.

Uniforms are just one example of signifying that a group of people are a team. What they are wearing ties them together and creates a sense of unity. Branded apparel for your employees can have the same effect and can give your team a sense of camaraderie. It might look a little different than a sports uniform (and less likely to be grass-stained and drenched in sweat), but the sentiment is the same.

Look Good, Feel Good

Having your team wear custom logo polos or embroidered work shirts, or even a hat with your company’s logo or name on it will help increase professionalism across the board. While “business casual” has its place in many, many work environments, branded business apparel sends the message to customers that your team members are pros at what they do and makes a good impression. It is also a reflection of a successful, well-established company overall. Customers will look to your team members for their expertise when interacting with them at your business. Plus, they’ll be easier to find at places like crowded stores. It also gives everyone a clean look and helps them to feel more confident as a valued member of your team. Look good, feel good, as they say!

Contribute to the Culture

When your team feels good, they’re most likely going to work better. Giving them the opportunity to truly feel like a team by wearing custom branded business apparel will subsequently amplify your company’s culture and create a more positive work environment. And hey, we all could use some good vibes, right?

Get Your Name Out There

Not only does branded apparel make your employees feel more like a team, it’s also a great way to create brand awareness. If your team is traveling out of the office, working on the floor of a store or attending a conference, your logo or name will be seen by more people and get more attention and recognition. And that’s always a plus!

Avoid Dress Code Mishaps

Wearing branded apparel can also prevent having to deal with any dress code mishaps at work. Even it’s rarely a problem at your business, there’s no denying branded apparel will pass every work dress code.

Create Some Incentive

If you’d like to supply branded apparel to your team, but don’t plan to have them wear it to work every day, you could have some fun with encouraging your team to wear branded apparel on certain days of the week. Like “Fleece Friday” or “Polo Day,” motivate your employees to wear their branded apparel on a special day. You could even make an event out of it! Have them wear warm embroidered logo fleece jackets or custom uniform work sweatshirts for a chilly weather outdoor event or sport their favorite branded t-shirts for a summer work BBQ. Everyone who wears their branded apparel to work on that special day could be entered into a raffle to win a small prize, like a free lunch or small trophy to put on their desk for a week. This will create some incentive and let your team have a little fun at work.

Wearing branded apparel will help your employees to realize they were chosen to represent the business for a reason. It can help them feel more connected and loyal to their work, their job environment, their customers and the brand, not just each other. They will feel proud to sport the brand in style!