This is How to Network with a High-level Executive

Does the prospect of networking with a high-level executive seem a little daunting? It certainly can be a bit intimidating! However, we are here to tell you that this is something that you can do with greater confidence and success as long as you are equipped with the right resources. Below we have outlined a few key things you can do to successfully network with a high-level executive.

Have Something to Offer Them

When you are meeting with a high-level executive—whether it’s a spontaneous interaction at a networking event or a planned meeting about a business idea—do not make it all about what you need or want. Instead, tailor the interaction to focus on the executive you are meeting. Make it known that you are a valuable professional resource and should they need something from you, whether it’s a skill you have, a service you offer, or even a connection to another person in the industry, be ready and able to provide that for them. Doing this successfully requires the ability to be present in the conversation and to listen. So ask questions and listen carefully to their responses. Find a way to be useful to them. They may off-handedly mention a project they are working on and that could be your segue to, “Well, I do this so if you ever need help with that.” Let them know you are available and have the skill set necessary to be of real value to them.

Keep Those Business Cards Handy

After you get the opportunity to make your professional skills known to the executive to whom you are speaking, finish off the conversation by handing them your business card. Keep in mind, giving out your business card—especially to a high-level executive in a more powerful position than you—is an art form. In a situation like this, quality over quantity applies. Don’t just try to meet as many executives as you can and cheapen the conversations so you can get to the point of handing them your business card and moving on to the next person. It’s far better to establish a real connection in the initial conversation with a few select executives rather than dart around the room trying to get your business cards into the hands of as many as possible. Don’t just advertise yourself; focus on making a genuine connection with the people you really think could help you and whom you think you could really help.

Dress to Impress

This old adage will be applicable for decades into the future. Why is the way you dress so important, especially in a business setting? For one, your personal style and physical appearance is an extension of who you are. If you show up to an important business meeting or a networking mixer with unkempt hair and wearing poorly-fitted clothing, it’s a good indication that you have not put in the necessary time to maintain a well-groomed, professional appearance. But when you show up to an event dressed in sharp custom business attire, it shows you have taken the time to make a good first impression. This lets high-level executives know that putting thought into everything you do is a core value of your business. It also gives them greater reason to trust your judgment and ability to handle responsibility. After all, how could a person be expected to be responsible for handling a new account or getting a promotion if they can’t even be responsible for maintaining a polished appearance?

If your business wardrobe needs a bit of an update, do yourself a favor and make that a priority. Invest in some staples like a new blouse or custom business dress, a new pair of trousers or sleek, black straight-leg pants, and some new shoes. Go for items that provide a flattering fit and are accurately representative of your personal taste. It’s also not a bad idea to invest in professionally tailored clothes and solicit the advice of a stylist who can help ensure you look impeccable before you meet with a high-level executive.

Give a Gift

There is a difference between insincerely buttering up an executive and showing your genuine appreciation for their time. After the meeting, follow up with a handwritten thank-you note and a corporate gift. It lets the executive know you were thinking of them and value their time and expertise enough to go out of your way and buy them a gift. It doesn’t have to be anything huge. Something simple like golf accessories or monogrammed beach towels could be enough to show them your appreciation.

Networking with a high-level executive is not impossible, nor does it need to be intimidating. When you are mentally prepared for the interaction and have an objective in mind in speaking to them, it alleviates much of the stress of doing so. Just equip yourself with these key tips and allow yourself to connect in a meaningful way with that executive.