Keep Your Bakeshop Service Sweet

Congratulations on setting up your own bakeshop and treating the world to delicious snacks and baked goods served with love. We know just how much time, effort, and—most important—passion comes into play in between kneading dough and taste-testing the goods. With busy mornings ahead and hungry customers ready for your tasty creations, you’ll want to invest some added time and thought into creating the most perfect and memorable experience.

Here are three foolproof ideas for how to elevate your bakeshop with branding, giveaways, and thoughtful touches that will make your bakery the talk of the town. Use our guide as a way to up your service game and entice customers to come back time and time again.

Here’s some food for thought for keeping service sweet at your bakeshop.

Sweet Branding with Embroidered Work Clothes & More

You’ve developed a certain business vision around your passion, and now need to put it to the test. Develop a quirky marketing and branding strategy that differentiates your bakeshop from all the others. This will require creating a logo that you can put on everything, from storefront signage to embroidered company work clothing including aprons and shirts.

Branding genuinely sets you apart and makes your company, goods, and story shareable. By creating a clever and unique message with your promotional goods and aesthetics, you will become more memorable to your customers, creating a lasting experience. Better yet, you may even consider selling some of the items your team wears—such as aprons, hats, and shirts—as another form of revenue. This helps you in two ways: improving your bottom line and growing your brand with advertising.

Host Promotional Product Giveaways for Engagement

Another great idea for boosting engagement and creating a community around your bakeshop is to host giveaways for branded swag or for complimentary baked goods. This is a fun way for you to get to know your customers better and create excitement around your brand. Consider having custom logo hats made for your bakeshop and giving them away as part of a contest or loyalty program. This is a simple and effective way to use branding and marketing to your benefit. Post your giveaway on social media and on your website to raise awareness. Promotional products can include everything from bulk T-shirts to embroidered hats and custom logo mugs.

Thoughtful Touches with Branding

As with most small businesses, the founder or owner is often the customer’s favorite part! People love to support neighbors in their community, and your bakeshop can quickly become a new hangout for starting local friendships. Show just how personal and thoughtful your bakeshop is by creating a warm and welcoming space where people can relax and feel at ease. Consider taking extra steps to make your guests comfortable. You can incorporate your own personal brand as often as you like. Examples of these extra steps and noticeable details include having custom logo umbrellas at your entrance so when people have to commute in cold, wet weather, they have some form of protection against the rain.

Another good idea is to create a collect your customers’ birthday and contact information for a loyalty program. Every year, send them a personalized card or message from your bakeshop, or give them a complimentary baked item for their ongoing support. Little gestures like this grow a following and make your customers feel special.

Create a Vibe for Your Bakeshop

Create a fun and unique space in your bakeshop with branded promotional products and clean, fresh décor. You may also consider creating a more engaging place that is extra personal and reflects your personality. There are numerous fun and unique ways to create an atmosphere in your bakeshop that your neighbors and customers will love. Consider having a book-sharing shelf, where people can come and exchange books, or a bulletin board for local news and messages. Another easy way to create a relaxing space that people enjoy is to simply offer free Wi-Fi. If space permits, you’re likely to draw a crowd of commuters and workers in need of a place to post up and work. The longer they are in your store being productive and working from their laptops, the more they are likely to buy and talk about your bakeshop.

Remember that people shop local because of the personalization and relationship they develop with the people behind the business. With these easy steps and extra thoughtful initiatives, you’ll be able to create lasting bonds with your customers.