4 Ways to Match Your Uniforms to Your Promo Products
What are the reasons for matching yourcompany uniforms to your promotional products? Matching these items may make a major brand statement for you, especially in photos you post online or at events. Also, matching these items can both create more unity on your team or, on the other end, allow your employees to show off some personality. Uniforms and promo products are both important ways to promote your business, but they both have different uses.
What Are Uniforms?
Uniforms are a variety of clothing worn by members of an organization—in person or perhaps even at events. Uniforms can help to build team spirit and camaraderie. There are many ways to personalize uniforms to make them unique to your company, so uniforms offer a sense of belonging. Uniforms also act as word-of-mouth promotion. Your employees may wear them beyond work if they’re especially stylish or at conferences, job fairs, and trade shows, which may help promote your brand in various places. Also, uniforms help to create a positive business image. Polished work uniforms may help keep your employees from looking untidy and looking their best.
Uniforms help to establish authority and allow the public to know who to seek out for help.Scrubs,waitress uniforms, hotel uniforms, and more show the public who your company protects and may prevent misunderstandings. Name tags can also be a part of the uniform and can help avoid confusion among people from the public.
Finally, uniforms are easy to buy in bulk. That’s why it’s easy to have plenty of uniform pieces at the office in case your employees need a refresh.
What Are Promo Products?
Promotional products are items that feature a company’s logo, slogan, name, or branding. Promotional items can consist of many things, such as logo pens and pencils, backpacks, T-shirts, leather journals. Promo items can also feature a company’s colors. Companies havepromotional product giveaways—in person and online—to give away these types of items. You can find promo products at trade shows, job fairs, and other conferences and events.
Ways to Match Uniforms to Promo Products
So, now that you understand the importance of promotional products and uniforms, how can you match them to make even more of an impression? You may be planning a conference or trade show. Or perhaps you’re having a photoshoot and want to make a visual statement about your company. Continue reading for five ways to match these two virtual components of a business.
Match Based on the Intention
You may be wondering, what does it mean to match based on your intention? What are you trying to achieve with these items? Who are you trying to attract to your business? If you have the answers to these questions, that’ll help you determine what you need. For example, suppose you’re heading to a trade show that attracts young professionals who work in more casual environments. In that case, you may want to match the uniforms your team will wear to the promotional items that will be available.
Perhaps your team can wearcompany polo shirts and baseball caps. You can have promotional items that may be well-received by this crowd, such as tech accessories or fun, unexpected items. If you know your audience and destination, that’ll help you determine the types of uniforms and giveaway products you should purchase.
Match the Colors
The most obvious way of matching uniforms to promo products is by matching colors. If your company has colors that define your brand’s image, consider using those colors when choosing the design for your company’s uniforms and promotional products. However, don’t think you have to stick to your company’s colors. For example, you can consider neutral colors that may appease almost everyone (think black, gray, and white). As for your promotional items, consider making a statement using bold or bright colors (such as red or yellow). If you’re using colors different than your company’s colors, tie your items to your brand using your logo, tagline, or anything else that’ll make people think of you.
Match Based on Comfort
Promo items are more than items to give away. If you like to buy your products in bulk, you may find yourself providing these products asgifts for employeesor for your team to use during volunteering, trade shows, and other events. Ensure that your uniforms offer your employees the utmost comfort (look for apparel made of cotton or a cotton blend or featuring moisture-wicking or quick-drying technology). Plus, uniforms should be available in various sizes to fit every body type and let your team effortlessly move from place to place. Finally, find promo items that offer additional style and comfort. For example, are you planning an outdoor event for your team? Consider matching logo baseball caps and visors to your employees’ uniforms. For events taking place during colder days, seek out super-soft winter accessories, such as beanies and gloves that’ll allow them to combat frigid conditions.
Match to Let Your Employees Show Off Personality
Aforementioned, promo items are more than just items for customers and prospects. People still may want to have a sense of identity at work, and if you have excess promo products, they can spice up their work-life with these accessories. If your employees wear uniforms, they may somewhat take away from your employees the opportunity to express themselves. Stylish promotional items, fromcustomizable totesto sleek jackets, can let your employees elevate their style. There’s nothing wrong with showing a bit of individuality while wearing work uniforms.
Promotional products and uniforms are both ways to promote your business. Plus, your team may find promo items useful, too. Find ways to match the two types of products for a great way to make a statement.