These Are the Most Popular Promotional Items
Long gone are the days where a simple keychain will get you brand recognition. Today’s promotional items are all about innovation and clever marketing. The result is an array of awesome promotional items that people actually want to use. You’ll help solve a common problem and get your brand name out into the world. What’s not to love?
Exciting Technology
For an innovative way to get your brand out there, why not utilize the world of tech gadgets? Items like wireless chargers and even Bluetooth speakers make awesome promotional products. Everyone needs to charge their phone, so why not put your brand name on a charger?
Tried-and-True Office Items
There’s a reason people are still giving away logo pens. Everyone needs to write things down, and so tried-and-true promotional items such as pens, custom company notebooks, and mugs still have a place in the wonderful world of promotional products. These everyday items are not only handy, but they also put your brand in front of potential customer’s eyes on a daily basis. Almost everyone has a promotional pen or notebook—it’s because this promotional item works to spread brand awareness.
It’s All About the Bag
Bags, especially totes, make for excellent promotional items. Everyone needs to carry things, from groceries to laptops. A custom branded bag is an awesome way to get your name out there without having to work too hard.
Consider branding your bag with a big logo or catchy phrase related to your brand to draw in attention. Think about your end-user. Would a re-usable grocery bag be better than a cinch pack? Or perhaps you have tech-savvy clientele, in which case a personalized computer messenger bag might be the best way to go. Whatever bag you choose, think about the style and utility of the product for maximum marketing impact.
Fleece You’ll Love
For a classy and functional promotional item, consider investing in fleece jackets. These not only make great gifts for clients and employees, but they can also be used to celebrate a specific job or project. Beyond simple branded marketing, fleece jackets are a high-end way to say how much you appreciate your team. The gift creates excitement and comradery within the team.
Blankets Galore
Blankets and custom promotional towels make excellent promotional items. These embroidered eco-friendly blankets are an awesome gift for any type of business. They are great for destination-location trade shows where trade-show attendees might have their family in tow. In essence, they provide years of use (and years of brand promotion!) and are associated with fun things such as beach days and family picnics.
Branded Clothing
Branding clothing such as t-shirts, sweatshirts, and tank tops are in style these days. However, unlike branded clothing of the past, today’s custom company shirts often feature logos and catchphrases instead of brand names. Think about your branded clothing as selling a lifestyle or attitude rather than your brand.
Today’s best-branded clothes aren’t screaming a particular company’s name; instead, they feature fun tag lines, interesting imagery, or a unique logo. You can get creative and put your company name in small letters on the back collar or sleeve, for example. It’s less about direct marketing and more about creating a promotional product people are excited to wear.
Leave it to Leisure
Leisure items, like branded golf balls, camping chairs, and wine bottle holders are always fan-favorites. From a client perspective, there’s nothing better than having a few extra freebies for your favorite after-work pastime—plus you get the brand awareness you’re looking for. Giving these away to your employees as a token of thanks encourages them to make the most of their time off.
Food Friendly
Everyone’s got to eat, and what better way to get your name out into the world than by stamping your logo on an insulated coffee mug? Branded food items like cups, tumblers, lunch totes and coolers are a hot foodie promotional item; they’re perfect for potential partners who spend a lot of time on the go or for people in the entertainment or food business. These must-have promotional items make the ideal customer giveaway or a gift to your employees.
Overall, promotional items in today’s competitive world need to be thoughtful. The most popular promotional products bring an innovative approach to brand marketing. Everyone loves free swag but going the extra innovative mile will put your promotional item on top.